Curu - the nature-loving specialty coffee that gives you the opportunity to bring damaged land back to life. Healing the soil, revitalizing native ecosystems, and preserving life on Earth - all of this is what your daily cup of Curu coffee achieves. Enable yourself to make a real difference - through one simple, small change.
Our Products
We've already transformed
81,596 m2
of degraded land into agroforests
Before & After
Before
After
WITH EVERY CURU ESPRESSO YOU DRINK, WE TRANSFORM 81CM2 OF LAND
YOU BREW WE RENEW
CURU'S IMPACT
CURU IS INSPIRED BY CURUPIRA
According to the legends of the Tupi-Guarani peoples of the Atlantic Rainforest, Curupira is the guardian spirit of the rainforest and all living beings within it. With flaming hair and backward-facing feet, he protects the forest from all who wish to take without giving, thus ensuring a balance between humans and nature.
Preserving the balance between humans and nature is more important today than ever. Where the magnificent Atlantic Rainforest once stood, cattle pastures, mining, and coffee plantations now dominate the landscape. Curu is here to offer you a coffee in balance with nature.
Curu connects you with nature. We take coffee beans and roast them to perfection for you. At the same time, our partner farmers plant native trees on their plantations. This creates new habitats above and below the ground in return for the coffee beans we take. With your cup of Curu coffee, you restore the balance in your relationship with the Earth.
