Curu is the coffee restoring life to degraded land for coffee lovers who want to do good for the planet. Healing the soil, restoring life to native ecosystems, sustaining life on earth, all in a cup of Curu coffee. Giving coffee lovers the power to make a real difference, all with a simple switch
Our Products
We've transformed
81,596 m2
of degraded land into agroforest to date
JOIN USBefore & After
Before
After
WITH EVERY CURU ESPRESSO YOU DRINK WE TRANSFORM 81CM2 OF LAND
YOU BREW WE RENEW
CURU'S IMPACT
CURU IS INSPIRED BY CURUPIRA
According to the legends of the Tupi-Guarani peoples of the Atlantic Forests, Curupira is the guardian spirit of the rainforest and all that dwells within. With flaming hair and backwards feet, it protects the forest from all who would take without giving in return, keeping the balance on ancient land.
Guarding the balance in nature is needed now more than ever. Where once stood the magnificent Atlantic Forest, cow pastures, mining and coffee farms now dominate the landscape. So we've stepped up to take on the role.
Curu connects people and nature through coffee beans, taking and selling the beans and in exchange, returning trees and the habitats they provide above and below ground. Restoring balance in our relationship with the earth, through a cup of coffee.
