Meet the Founder

ABIGAIL BAUMHARDT
As a coffee lover and coffee addict I was lucky enough to become a director of the British coffee chain AMT Coffee back in 2020. In my role, I found out more about how most coffee comes from exploting coffee growers and our home planet.
I figured we, that´s you, and me, and everyone we know, could do this better. We could make a cup of coffee do more, do better, do great. For us, for our planet, for future generations. So I ditched my career, learned Portuguese, handed day to day responsibility for our 4 children to my wonderful husband, and made my way out to Brazil, the largest coffee producing country in the world, where people and nature are under threat because of coffee buying decisions made across an ocean.
So started the long an difficult journey to make the cup of coffee we are offering you here. My fingers are super-crossed that you like it and that you will join our project by drinking Curu coffee.
Meet the team